For JavaScript, iFrame, and image pixels, there is always the risk that a conversion is lost due to the session cookie being blocked or deleted from the user's browser. While these instances are rare, (around 3% of internet users block cookies) to ensure that tracking is as accurate as it can be, you can implement a cookieless tracking backup option where you can manually pass the session clickid to the advertiser landing page, and on conversion, advertiser can pass the clickid back to the offer pixel to record conversions in instances where cookies are not being tracked.
In this scheme advertiser has to catch and store clickid parameter that SLICE Digital pass it to advertisers web-site. SLICE Digital transfer the visitor/customer to advertisers web-site onto the following URL (the example):
https://www.domain.co.nz/?clickid={clickid}&pid={pid}&ip={ip}&geo={geo}&city={city}&sub1={sub1}&sub2={sub2}&sub3={sub3}&sub4={sub4}&sub5={sub5}&rand={rand}&time={time}&offer_id={offer_id}&device_ua={device_ua}&deeplink={deeplink}
where:
- {clickid} - clickid_param_info
- {pid} - Partner ID
- {ip} - IP-address
- {geo} - Country code (ISO 3166-1 alpha-2)
- {sub1} - SubId #1
- {sub2} - SubId #2
- {sub3} - SubId #3
- {sub4} - SubId #4
- {sub5} - SubId #5
- {deeplink} - Deeplink
- {device_ua} - Device User Agent
- {offer_id} - Offer ID
- {rand} - Unique number
- {time} - Unix time
- {city} - City
Destination example:
https://www.broadbandcompare.co.nz/?clickid=986097b69a2eddfb4e8b456e&pid=69&offerid=235&ip=127.0.0.1&geo=NZ&city=Auckland&sub1=&sub2=&sub3=&sub4=&sub5=&rand=1497405366&time=1497405366&device_ua=%7BMozilla%2F5.0+%28Windows+NT+10.0%3B+Win64%3B+x64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F58.0.3029.110+Safari%2F537.36%7D
There is:
clickid=986097b69a2eddfb4e8b456e
This value (986097b69a2eddfb4e8b456e) is used to identify customer (click). Advertiser has to pass it back via postback once an action (lead, sale, etc.) occurs.
S2S postbacks for S.L.I.C.E. Digital look like:
S2S Postback
https://offers.slice.digital/postback?clickid=xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx&secure=xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx&action_id=XXXX&goal=XXXX&sum=XXXX&status=2
where:
Mandatory parameters - advertiser MUST set it up:
- clickid - unique click parameter
- secure - security hash provided by S.L.I.C.E. Digital manager
- action_id - unique request ID on advertiser's side
- goal - goal ID provided by S.L.I.C.E. Digital manager
- sum - payout for conversion
- status - request status (the default value is 2 - "processing/pending". 1 - "approved and paid already", 5 - "approved and will be paid")
- 1 – action is «approved» (paid by advertiser);
- 2 – action is «pending» (decision in process, request status later);
- 3 – action is «declined» (not paid by advertiser);
- 4 – requested action «does not exist» (requested ID is not registered on advertiser's site);
- 5 - action is «approved» and put on Hold (will be paid by advertiser at a certain amount of time).
Optional parameters - advertiser MIGHT set it up:
- ip - IP address of visitor that made a request
- device_id - device ID
- referrer - referrer (additional information on traffic and deeplinks)
- ios_idfa - ID for advertisers (iOS only)
- android_id - Android ID of device (Android only)
- comment - comment (any additional information advertiser can pass)
- custom_field1 - custom field 1
- custom_field2 - custom field 2
- custom_field3 - custom field 3
- custom_field4 - custom field 4
- custom_field5 - custom field 5
- custom_field6 - custom field 6
- custom_field7 - custom field 7
XXXX values in the pixel must be replaced with the real values.
S2S Postback with all parameters:https://offers.slice.digital/postback?clickid=xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx&secure=xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx&action_id=XXXX&goal=XXXX&sum=XXXX¤cy=XXX&ip=XXX.XXX.XXX.XXX&status=X&device_id=XXXXXX&referrer=XXXXXX&ios_idfa=XXX&android_id=XXX&comment=XXXXXX&custom_field1=XXXXXX&custom_field2=XXXXXX&custom_field3=XXXXXX&custom_field4=XXXXXX&custom_field5=XXXXXX&custom_field6=XXXXXX&custom_field7=XXXXXX
https://offers.slice.digital/postback?clickid=12345678901234567890123456789012&secure=1f740c972833716bcd3d2eadfd78102c&action_id=100458&goal=sale&sum=110.99¤cy=NZD&ip=127.0.0.1&status=5&device_id=absd0025&referrer=domain.name/cool_page&ios_idfa=&android_id=&comment=Test+Order&custom_field1=Computers&custom_field2=Monitors&custom_field3=Dell&custom_field4=27&custom_field5=U2711&custom_field6=coupon&custom_field7=winterdeal2017