Google Tag Manager Integration

Open Google Tag Manager: https://tagmanager.google.com/

Add new account

Give a name for new account:

Setup container

Install Google Tag Manager

Сontainer ID is what we need here: GTM-XXXXX

Create a new Tag

Choose tag type - 'Custom HTML Tag':

1. Name Tag: "SLICE Digital tracking – Sale" (or "SLICE Digital tracking – Lead" or whatever you like)
2. Choose type - 'Custom HTML Tag'
3. Continue

Configure Tag:

Tag Code

Configure Tag - General

<!--S.L.I.C.E. Digital tracking pixel :: Begin-->
 
<script language="JavaScript" type="text/javascript">
    var afid            = 'XXXX';                               // (required) unique order or sale ID
    var afgoal          = 'XXXX';                               // (required) goal name. Can be 'lead', 'sale', 'signup' or other
    var afsecure        = 'xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx';    // (required) security hash provided by S.L.I.C.E. Digital manager
 
 
    var afprice         = 'XXXX';                               // (required) total order sum. Sale programs - required, lead programs - optional
 
    var afcomment       = '';                                   // (optional) any comments for this order
    var custom_field1     = '';         // custom field 1
    var custom_field2     = '';         // custom field 2
    var custom_field3     = '';         // custom field 3
    var custom_field4     = '';         // custom field 4
    var custom_field5     = '';         // custom field 5
    var custom_field6     = '';         // custom field 6
    var custom_field7     = '';         // custom field 7

</script>
 
<script language="JavaScript" type="text/javascript" src="//track.roeye.co.nz/track.js"></script>
 
<!--S.L.I.C.E. Digital tracking pixel :: End-->

Configure Tag - Shops with dataLayer - WooCommerce/Magento/Shopify/etc.

 <script>
   
  var transactionProducts = dataLayer[0].transactionProducts;
  var Products = "Products: [";
  var Separator;
  for(i = 0; i < transactionProducts.length; i++) {
     
    if (i == transactionProducts.length - 1 ) {
      var Separator = "]";
    } else {
      var Separator = ", ";
    }
     
    var Products = Products +   "{id: " + transactionProducts[i].id + "; " + 
                                "name: " + transactionProducts[i].name + "; " + 
                                "sku: " + transactionProducts[i].sku + "; " + 
                                "category: " + transactionProducts[i].category + "; " + 
                                "price: " + transactionProducts[i].price + "; " + 
                                "quantity: " + transactionProducts[i].quantity + "}" + 
                                Separator;
  }
   
</script>
<!--         S.L.I.C.E. Digital tracking pixel :: Begin         -->
<script language="JavaScript" type="text/javascript">
    var afid            = dataLayer[0].transactionId;               // (required) unique order or sale ID
    var afgoal          = 'sale';                                   // (required) goal name. Can be 'lead', 'sale' or anything else
    var afprice         = dataLayer[0].transactionTotal;            // (required) total order sum. Sale programs - required, lead programs - optional
    var afsecure        = 'xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx';       // (required) security hash provided by your manager
    var custom_field1     = dataLayer[0].transactionCurrency;;         // (optional) checkout currency
    var custom_field2     = '';         // custom field 2
    var custom_field3     = '';         // custom field 3
    var custom_field4     = '';         // custom field 4
    var custom_field5     = '';         // custom field 5
    var custom_field6     = '';         // custom field 6
    var custom_field7     = '';         // custom field 7
    var afcomment       = Products;                                 // (optional) any comments for this order
</script>
<script language="JavaScript" type="text/javascript" src="//track.roeye.co.nz/track.js"></script>
<!--         S.L.I.C.E. Digital tracking pixel :: End         -->

Setup fire on filter:

We don't need to fire this tag everywhere. All we need - to fire it on 'Thank you' page.

1. Filter name
2. Type of variable (Page URL in our case)
3. Operation:
   1. Magento: we chose 'ends with' and value '/success/' as far as we know how our confirmation page URL looks like - it ends with '/success/'
   2. WooCommerce: we chose 'contains' and value '/checkout/order-received/' as far as we know how our confirmation page URL looks like - it contains  '/checkout/order-received'
4. Save.

Save tag:

Publish changes

Check changes and publish:

Success!